Profession: Strategic and International Marketing, Marketing Research and IT/e-Commerce Teacher, Researcher and Consultant
Career Summary:
Giorgio Gandellini has over twenty years’ experience as a teacher, researcher, manager and consultant to various firms, private and public institutions, both in his home country (Italy) and abroad.
In these capacities, he has worked in Armenia, Belgium, Cuba, France, Germany, Italy, Israel, Japan, Lebanon, Russia, Spain, Switzerland, Tunisia, Turkmenistan, United Arab Emirates, United Kingdom, Uruguay, USA, Uzbekistan.
After having held managerial positions in two Italian multinationals, in Italy and France, he started his own independent consulting activity, working also in association with other well-known consulting firms and institutions (Codd & Date, GEA, IFOA, MATE, Net Working, Studio Ambrosetti).
Over the last fifteen years he has been working, in particular, as a teacher and consultant for IFOA (http://www.ifoa.it), the Management Education and Consulting firm of the Chambers of Commerce of the Emilia Romagna Region (one of the largest management education and training institutions in Italy, with several subsidiaries in the Country and many correspondents abroad).
With IFOA, he has conceived, promoted and managed various innovative projects, especially in the area of information technology supports for training and education in strategic and international marketing: small expert systems, multimedia, business games, integrated business planning packages, automated questionnaires and check-ups, groupware platforms and distance learning programs.
In his capacity of Academic Dean, he participated in the promotion, design, accreditation, launching and delivering (for several years) of a University Diploma in International Business Marketing, jointly developed by IFOA and the Cardiff Institute of Higher Education, accredited by the University of Wales, and was in charge for many years of the design, development and delivery of short courses on strategic and international management for SMEs, in conjunction with other European partners, on behalf of the European Union.
He is currently in charge of the design and development of a new Distance Learning Master Program for the Internationalization of Italian SMEs. Within the context of this program, he designed and developed a multimedia package on international marketing and an interactive business game on export strategy (co-authored). He also coordinates the Internet Marketing Planning area of the new University Diploma in Marketing, Sales and e-Commerce. For the International Marketing Division of IFOA he manages and delivers short seminars and workshops for teachers of marketing and quantitative methods.
Within the context of his consulting and teaching assignments in Russia and the former Soviet Union countries (that he successfully contributed to promote) he was frequently involved in teaching to academics of various public institutions.
In addition to his management education and consulting activity (on average, he teaches to about 100 owners or executives of SMEs every year and co-ordinates consulting assistance to some of them), he is involved in several research projects on the impact of information technologies and e-commerce on the international competitiveness of SMEs.
Before expanding his research and teaching activities in Europe, Giorgio was a Business Policy and International Marketing teacher and consultant in the U.S.A., where he coordinated and taught MBA courses for young entrepreneurs involved in several incubator programs (at the Rensselaer Polytechnic Institute in Troy, NY and the Gordon Institute in Wakefield, MA) and, more recently, MBA courses on International Marketing and Business Planning at the Monterey Institute of International Studies, CA.
For many years, he has also been involved in teaching to managers, executives and senior executives of large multinational firms (such as AT&T, FIAT, Olivetti, Pirelli), both in Italy and in the United States. He currently teaches on a permanent basis to managers and executives of IBM Italy and conducts management education and consulting projects (especially in the area of international business planning of services to SMEs) for major Italian and European public institutions such as the Italian Institute for Foreign Trade (ICE), Unioncamere (the Italian network of Chambers of Commerce) and the European Commission.
During his career, he coordinated the design and realization of many quantitative and qualitative marketing research projects for consumer goods, industrial components, machinery, equipment and services.
He authored or co-authored several books, workbooks and electronic publications, including:
Education:
Advanced Postgraduate Diploma in Management Consultancy, Henley Management College (Brunel University), UK, 1996
Master of Business Administration, Columbia University Graduate School of Business, New York, USA, 1973 (Dean’s Honor List)
Certificate in Business Economics (in the context of the "Doctorat de l’Université en économie de l’Entreprise"), Université de Paris II, Paris, France, 1972
Degree in Law, Università Statale, Milano, Italy, 1966
Academic Record:
1999- date
UNIVERSITY OF BARI, Bari, Italy
Visiting Senior Lecturer of International Marketing and Business Planning in undergraduate programs.
1995- date
UNIVERSITY OF PADUA, Padua, Italy
Visiting Senior Lecturer of International Marketing and Business Planning in post-graduate programs.
1993- date
ICE - ISTITUTO NAZIONALE PER IL COMMERCIO ESTERO (Italian Institute for Foreign Trade), Rome, Italy.
Senior Lecturer of Strategic and International Marketing in post-graduate programs for young graduates and in various seminars and workshops for owners and managers of firms from developing countries (teaching in Italian, English and Spanish).
1986- date (main client/employer: for short periods of the year – Winter, Spring and Summer breaks in the U.S.A. – from ’88 to ’92)
IFOA, International Marketing Division (Management Education and Consulting institution owned by the Chambers of Commerce network of the Emilia Romagna region), Reggio Emilia, Italy
Reader/Senior Lecturer in Strategy and Strategic Marketing, International Marketing, Entrepreneurship and Business Planning, Marketing Research and Quantitative Methods, Information Technologies for Management and e-commerce (teaching in Italian and English) and Academic Dean (since 1993).
In charge of the design, development and delivery of undergraduate, graduate, executive courses and internal workshops for Lecturers in Marketing.
• Since 1999, in charge of Internet Marketing Planning area of the two-year University Diploma in Marketing, Sales, e-Commerce
• Since 1997, in charge of the design and development of a new Distance Learning Master Program for the Internationalization of Italian SMEs, accredited by the University of Wales, UK
• From 1993 to 1997, in charge of the University Diploma in International Business Marketing, jointly developed by IFOA and the Cardiff Institute of Higher Education and accredited by the University of Wales, UK
• In 1997, involved in various projects in Russia (Urals Region: Perm and Ekaterinburg) as a Consultant to public academic institutions (in particular, Ural State Technical University) and Teacher to academics
• In 1996, Consultant on Planning and Curriculum Development to Turkmen State University in Ashgabad, Turkmenistan on behalf of IFOA and the European Union (Tacis Program)
• In 1995, in charge of the modules on Strategic and Operational Marketing, Courses on Management and Entrepreneurship sponsored by the European Union and CRECE ("Centro Regional de Capacitación Empresarial") in Uruguay (Bella Union, Montevideo, Paysandu) (teaching in Spanish)
• In 1990-92, in charge of the Strategy section of the pilot Program for Small Business Development - Europe 1992 sponsored by the European Union
1992- 1999
INSTITUT DE FORMATION INTERNATIONALE (undergraduate business school), Rouen, France. Visiting Professor of International Marketing (teaching in English and French). From 1993 to 1996, Marketing Department Head.
1994- 98
ISTUD (Istituto Studi Direzionali, postgraduate business school of Università Cattolica of Milan), Stresa (Novara), Italy.
Visiting Reader/Senior Lecturer of Strategic Marketing and Information Technologies for Management.
Curriculum design and development, teaching (in Italian) in executive seminars for middle-top managers of large Italian and multinational corporations. Since 1997, teaching also to entrepreneurs of SMEs (Program sponsored by the EU).
1993-95
MANCHESTER METROPOLITAN UNIVERSITY, Master in Communication Design, Manchester, England.
Visiting Senior Lecturer of Strategic and International Marketing.
1984- 98
MACERATA UNIVERSITY, School of Economics, Macerata, Italy
Since 1998, Adjunct Professor ("Professore a Contratto") of International Marketing. From 1995 to 1997, Adjunct Professor of International Economics. Formerly, Visiting (or Adjunct) Professor of Business Economics, Information Technologies for Management, International Marketing in various academic years.
1988-92
MONTEREY INSTITUTE OF INTERNATIONAL STUDIES, Monterey, California, USA
Visiting Professor, Grover Hermann Chair of International Management (full-time, from Aug. ’88 to Aug. ’89 and from Aug. ’90 to Aug. ’92 - Part-time Adjunct Professor from Aug. ’89 to Aug. ’90). Involved, in particular, in the following teaching activities:
• MBA Courses on: Marketing Management, International Marketing, Strategic Management for the European Community, International Business Planning (co-authored and managed), International Marketing Research, International Marketing Communications, and Management Workshop on France (taught in French).
• Summer Courses on Entry Marketing Strategies in the U.S.A. and International Marketing: Focus on the Pacific Rim (several editions).
1989-90
CAMERINO UNIVERSITY, School of Economics, Camerino, Italy
Visiting Professor of Business Economics and Management in Europe (short seminars, during semester breaks in the U.S.A.).
1987
GORDON INSTITUTE, Wakefield, Massachusetts, USA
Visiting Lecturer of Management of Technology, Entrepreneurship and International Marketing (two seminars).
1982 & 1983
RENSSELAER POLYTECHNIC INSTITUTE, School of Management, Troy, New York, USA
Adjunct Professor of Business Policy (MBA Course - Summer Terms). Involved in the co-ordination of several incubator programs for young entrepreneurs.