These are excerpts and elaborations from my book "The Nature of Consciousness"
In 1997, a student of Lakoff, Joe Grady, showed how complex
metaphors are made of atomic metaphorical parts (or "primary
metaphors") and these are, in turn, the product of cross-domain
associations both at the individual and at the social level (that typically
occur during the early stages of life).
Atomic metaphorical parts are then "blended" in complex
metaphors (as in Gilles Fauconnier's "conventional blending").
A metaphor results in the simultaneous activation of the constituent
parts. Thus we acquire metaphors
all the time automatically and unconsciously during our daily life (children
often do not separate two elements of an experience that always occur together
until later in life). We then employ
these metaphors in our daily life. Primary metaphors include
"affection is warm" (as in "a warm smile"), "important
is big" ("a big opportunity"), "more is up" (high prices),
"time is motion" ("time flies"). Back to the beginning of the chapter "Metaphor: How We Speak" | Back to the index of all chapters |