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Spontaneous Movements

  • Throughout history occasionally grass-roots movements prevail over the establishment simply because they are perceived as "cool" by the masses and turn viral spontaneously. Examples: drugs in the 1960s, hip-hop and punk-rock in the 1970s, the "Rocky Horror Picture Show", Google and Facebook.
  • Word of mouth is sometimes more powerful than any coordinated government campaign.
  • Some phenomena simply resonate with our very cognitive/genetic essence and cannot be stopped.
Proof-edited by Alexander Altaras