A History of Silicon ValleyTable of Contents | Timeline of Silicon Valley | A photographic tourHistory pages | Editor | Correspondence Purchase the book (Copyright © 2014 Piero Scaruffi) |
Conclusions
The computer that drives
your smart phone is nearly a million times cheaper, a hundred thousand times
smaller, and thousands of times more powerful than a mainframe of the 1970s. In
less than four decades the computing power that one can buy with the same
amount of money has increased a billion times. The amount of data that one can
store for $100 has also multiplied astronomically. Today a person can buy one terabyte of storage for $100 versus 28 megabytes for $115,500 in 1961
(the IBM 1301 Model 1); note that one tera is one million megas. The number of
documents that one can print and mail has also increased by several orders of
magnitude. The speed at which a document is transmitted has decreased from days
to milliseconds, down nine orders of magnitude. The amount of free information
available to the user of a computer has escalated from the documents of an
office in the 1960s to billions of webpages. Originally, computing
meant speed. A computer was a machine capable of performing computations in a
fraction of a second that would have required many humans working for many
days. Fifty years later, this simple concept has led to a completely different
understanding of what computing means. Computing power now means two things:
access to an overwhelming amount of knowledge, and pervasive worldwide
communication. The former has created a knowledge-based society, in which
problems are solved by tapping into a vast and dynamic archive of knowledge; in
a sense, the same utopia as artificial intelligence. The latter has created
virtual communities. It is not obvious anymore to ordinary users how these two
effects related to computing speed, the original purpose of computers, but they
do. The computer has
transformed human society into a digital society, in which humans are creators,
archivists, relayers, and browsers of digital data which encode world facts
into Boolean algebra. It is a vastly more efficient way of encoding the world
than the previous paper-based society. At the same time progress in
telecommunication technology, and in particular the convergence of
telecommunications and information technology, has turned the innocent phone
into an all-encompassing personal assistant that is only marginally used for
voice communication. Silicon Valley is widely
viewed as the symbol of this revolution. However, computers were
not invented in Silicon Valley, and Silicon Valley did not invent the
transistor, integrated circuit, personal computer, Internet, World-Wide Web,
the browser, the search engine, nor social networking. Silicon Valley also did
not invent the phone, the cell phone, nor the smart phone. But, at one point in
time or another, Silicon Valley was instrumental in making them go “viral,” in
perfecting a product the world wanted. Silicon Valley’s
startups excelled at exploiting under-exploited inventions that came out of
large East Coast and European R&D centers and somehow migrated to the Bay
Area. AT&T (an East Coast company) invented semiconductor electronics and
Shockley ported it to Mountain View. IBM (an East Coast company) invented data
storage at its San Jose laboratories. Xerox (an East Coast company) perfected
human-machine interfaces at its Palo Alto Research Center. The government
invented the Internet and chose the SRI as one of the nodes. CERN (a European
center) invented the World-wide Web and the first US server was assigned to the
SLAC. The smartphone came from Finland. And so forth. In fact, Silicon
Valley’s largest research centers were never truly “research” centers but
rather “R&D” (research and development) centers. They were more oriented
towards the “D” than the “R.” Nothing was comparable to AT&T’s Bell Labs or
to IBM’s Watson labs (each of which produced Nobel Prize winners, unlike, say,
HP Labs or Xerox PARC). Some would argue that the “R” of Silicon Valley was
done at Stanford University and UC Berkeley, but even those two research
centers produced no monumental invention in the realm of high technology,
nothing comparable to the transistor or to the World-Wide Web. They were much
better at incubating businesses than at inventing the technology for those
businesses. Don’t look at Silicon
Valley to guess what the next big thing in high-tech will be: it is being
invented somewhere else. Silicon Valley
will find a way to use it to revolutionize the lives of ordinary people or
workers.
There was nothing
intrinsic in the Silicon Valley model that made it work for computers in particular.
Whatever it was, that model worked for high-tech in general. Silicon Valley
represented a platform for perennial innovation that could be applied to other
fields as well (such as biotech and greentech). It coincidentally started with
“infotech,” the first massively destructive industry since the electrical
revolution. The Silicon Valley model
until 2000 could be summarized in three mottos: “question authority,” “think
different,” and “change the world.” Silicon Valley did not exist in a vacuum.
It paralleled important sociopolitical upheavals that started in the San
Francisco Bay Area and then spread all over the world, such as the free-speech
movement and the hippie movement. Alternative lifestyles and utopian
countercultures had always been in the genes of the Bay Area, starting with the
early pioneers of the Far West. The propensity towards independence and
individualism predates Silicon Valley’s startups. That propensity led to the
“do it yourself” philosophy of the hobbyists who started Silicon Valley. The
hobbyists came first. Then came the great engineering schools, the massive
government investment, the transfer of technology from academia to industry,
and, at last, massive private investment. All of this would not have happened
without that anti-establishment spirit which propelled the Bay Area to the
front pages of newspapers worldwide during the 1960s. Many of today’s
protagonists of Silicon Valley are, consciously or not, part of or children of
the generation that wanted to change the world. They did. The history of the
high-tech industry in the Bay Area, from Philo Farnsworth to Peter Thiel, is
largely the history of a youth culture, just like the “other” history of the
Bay Area, from the Gold Rush to the hippies, is a history of a youth culture.
The protagonists were often extremely young, and almost invariably contributed
the most significant ideas in their youth (just like rock musicians or
mathematicians). One cannot separate the evolution of that youth culture and
the evolution of the high-tech industry: they are each other’s alter ego. In
fact, the two biggest technological waves and financial bubbles were started by
young people for a market of young people (personal computers and Internet,
i.e. hobbyists and dotcoms). They represented the ultimate feedback loop of
youth culture. The eccentric
independent is truly the protagonist of this story. Silicon Valley could not
have happened in places that were not friendly towards the eccentric
independent. For example, Europe was a place where employees had to wear a suit
and tie in order to succeed. Therefore Europe created an upper class of people
who were better at dressing up, and not necessarily the ones who were more
knowledgeable, competent, and creative. In the Bay Area even billionaires wore
blue jeans and t-shirts (before and after becoming billionaires). Silicon
Valley could not have happened on the East Coast either, for the same reason
that the hippies and the free-speech movement were not born on the East Coast:
the Bay Area was permeated by a unique strand of extravagant and idiosyncratic
anti-establishment sentiment and by a firm belief in changing the world. The
one place that came close to replicating Silicon Valley was Route 128 near
Boston, which was also the second most anti-establishment place in the nation. However, the East Coast
was similar to Europe and dissimilar from Silicon Valley in another respect:
vertical instead of horizontal mobility. Europe and the East Coast encouraged
employees to think of a career within a company, whereas Silicon Valley
encouraged employees to think of switching jobs all the time. In Europe there
was little motivation to hire someone from another company, since one could not
recycle that person’s skills legally, and it was even illegal to start a new
business based on what one learned at a company. Hence Europe created big
companies where people’s main motivation was to get promote to higher and
higher positions; and, typically, away from engineering. This praxis had the
double effect of “detraining” engineers (as they were shuffled around in search
of better-sounding titles, and typically landed non-technical positions) while
limiting the flow of knowledge to the internal departments of a company,
whereas in Silicon Valley engineers continuously refined their technical skills
as they moved from company to company while at the same time facilitating a
flow of knowledge from company to company. Perhaps this was the
ultimate reason why in Europe an engineering job was considered inferior to a
marketing job or even to sales jobs, while in Silicon Valley the status symbol
of being an engineer was only second to the status symbol of being an
entrepreneur; and so was the salary, while in Europe marketing/sales people or
even bank clerks made more money and had better prospects than engineers.
Europe converted tens of thousands of bright engineering talents into mediocre
bureaucrats or sales people (in a suit and tie) while Silicon Valley converted
them into advisers to the board or founders of companies
(in blue jeans and T-shirt).
The different cultural patterns also explain the meritocracy that has ruled in Silicon Valley with no exception since the days of the first microprocessor. It is difficult, if not impossible, to mention the heir of a major Silicon Valley entrepreneur who inherited the family business the way, say, the grandchild and the great-grandson inherited the Ford Motor Company from the original founder. Who you are matters very little in a society that was created by eccentric independents.
It certainly didn’t help
Europe that it relied so much on the three “Bs” (big government, big labor and
big corporations) while Silicon Valley despised all three. However, the history
of Silicon Valley and of computing in general shows that big government can be
the greatest engine of innovation when it is driven by national interest
(typically, in times of war) and that big corporations do work when they can
afford to think long-term (for many years most innovation in computers came
from AT&T and IBM, and in Silicon Valley they came from Xerox). Big labor
was always absent from Silicon Valley, but in a sense it was volunteered by the
companies themselves (the HP model). The role of big
government, big corporations, and big labor in the success of Japan and Britain
is instructive. The Japanese computer industry had to start from scratch in the
1950s. The failing British computer industry had pioneered computers in the
1940s and had all the know-how necessary to match developments in the US. In
both cases the government engaged in sponsoring long-term plans and in
brokering strategic alliances among manufacturers, and in both cases initial
research came from a government-funded laboratory. However, the outcomes were
completely opposite: Japan created a vibrant computer industry within the
existing conglomerates, whereas Britain’s computer industry self-destroyed
within two decades. Between Japan and
Silicon Valley it is debatable which region benefited more from government aid.
The Japanese conglomerates were certainly nurtured and protected by the
government, but their main customer was the broad market of consumers. From
Sony's transistor radio to Samsung's smartphones the revenues of East Asia's
high tech were coming from selling millions of units to millions of people.
Silicon Valley innovation, instead, was routinely funded by the government
(specifically by DARPA): the money that started Fairchild, Oracle, SUN,
Netscape and many others was coming, ultimately, from contracts/grants
with/from government agencies, whether NASA, CIA or (more often) DARPA. In 1977 California had
more high-tech jobs than New York and Boston combined, but both Los Angeles and
the Bay Area also benefited from more defense contracts than New York and
Boston combined. When the Cold War ended
and military funding began to drain, Silicon Valley found a great substitute in
advertising (thereby treating technology like what it was becoming, i.e.
entertainment). In retrospect, Steve Kirsch's Infoseek, that in 1995 pioneered "cost-per-impression" and
"cost-per-click" advertising, might prove to be a milestone event in
the history of the region, fueling a boom (of free services and products)
comparable to the Gold Rush, the Oil Rush, etc. Last but not least, the
Bay Area managed to attract brains from all over the world. The competitive
advantage derived from immigration was immense. Brains flocked to the Bay Area
because the Bay Area was “cool.” It projected the image of a dreamland for the
highly educated youth of the East Coast, Europe and Asia. Because the Bay Area
was underpopulated, those immigrants came to represent not an isolated minority
but almost a majority, a fact that encouraged them to behave like first-class citizens
and not just as hired mercenaries. The weather and money certainly mattered,
but what attracted all those immigrants to the Bay Area was, ultimately, the
anti-establishment spirit applied to a career. It made work feel like it wasn’t
work but a way to express one’s self. And, as usual, luck has
its (crucial) role: had William Shockley grown up in Tennessee instead of Palo
Alto, maybe he would have never dreamed of starting his company in Mountain
View, and therefore neither Fairchild nor Intel nor any of the dozens of
companies founded by his alumni and the alumni of his alumni would be based in
the Bay Area, or in California at all. All the reasons usually advanced to
explain why Silicon Valley happened where it happened neglect the fact that the
mother of all "silicon" startups was based there simply because
Shockley wanted to go back where he grew up Some myths about Silicon
Valley have been exaggerated and some truths have been downplayed. Mentorship, to start
with, was not as important as claimed by the mentors. It was customary that the
founder of a successful company received funding to start another company. This
did work in terms of profitability, because the star-appeal brought both
investors and customers, but it rarely resulted in technological breakthroughs.
Recycling a successful entrepreneur was just an advanced form of marketing. In
practice, the vast majority of quantum leaps forward in technology were
provided by young newcomers who knew very little about the preexisting
business. Another factor that has
been over-emphasized is the importance that the military industry had in
transferring high technology to the Bay Area. While this is certainly true, and
certainly accounted for an initial transfer of engineers from other parts of the
country to the Bay Area, there is very little that the military industry
contributed to what today is Silicon Valley. In fact, very few startups
originated from the big military contractors (if nothing else because their
employees are under much stricter non-disclosure agreements) and even those few
startups mostly worked for the military establishment from which they
originated, a business model that dominates the technology parks around the
Pentagon in Virginia, which might or might not have been a blueprint for what
happened in Silicon Valley. One factor in the
evolution that is often underestimate is (as odd as it might sound) how
important the shortcomings of the established industry leaders have been to
foster innovation. Apple completely missed the advent of the Internet, Google
completely missed the advent of social networking and Facebook will soon
completely miss the "next big thing". Each of these blunders helped
create a new giant and an entire new industry. If Apple had introduced a search
engine in 2000, perhaps Google would never have existed, and if Google had
introduced a social-networking platform in 2004, perhaps Facebook would never
have existed. Each of them had the power to easily occupy the new niche...
except that it failed to notice it. In most cases the founders and CEOs of
Silicon Valley companies are visionaries in the narrow field in which they
started, but not very skilled at noticing seismic shifts in the overall
landscape. The Bay Area was
uniquely equipped with the mindset to subvert rules and embrace novelty.
However, history would have been wildly different without the government’s
intervention. The Bay Area constitutes a prime example of technologies that
moved from military to civilian use. The initial impulse to radio engineering
and electronics came from the two world wars, and was largely funded by the
military. The first wave of
venture capital for the high-tech industry was created by a government program.
It was governments (US and Britain) that funded the development of the
computer, and NASA (a government agency) was the main customer of the first
integrated circuits. The Internet was invented by the government and then
turned into a business by the government. Generally speaking, the federal
government invested in high-risk long-term projects while venture capitalists
tended to follow short-term trends. The US government was the largest venture
capitalist of Silicon Valley, and the government of the US was also the most
influential strategist of Silicon Valley; whereas, one could argue, venture
capitalists mainly created speculative bubbles.
I always joke that venture capitalists don't "act": they "react". They tend to react to a few successful startups by massively over-funding their sectors.
However, even the
"bubble ideology" has a positive function in Silicon Valley: it
accelerates business formation and competition. Needless to say, it is
difficult to tell which of those factors were essential to Silicon Valley
becoming what it became. There’s another element
to the success of Silicon Valley that is hard to quantify: the role of chance
in creativity. Because of its lifestyle and values, Silicon Valley has always maximized
the degree of chance. Work is often viewed as play, not duty. Fun and ideals
prevail over money and status. Hence chance, hence creativity. From this point of view
the importance of the arts is often underestimated: the Bay Area was famous as
a refuge for "crazy" artists way before it became known as an
incubator of startups. Like every other phenomenon in the world, Silicon Valley
does not exist in a vacuum. The golden question is
why Silicon Valley worked for some sectors and not for others. It failed in
laser applications, although it had a head start, and it never made a dent into
factory automation (despite a head start in robotics). My guess is that the
individual is not enough: it takes a community of inventors. The defense
industry created that community for the radio engineering and the semiconductor
industry. The venture capitalists are creating it for biotech and greentech.
Factory automation, however, despite the potential of causing one of the most
dramatic changes in human society, was largely left to heavy industry that was
not based in the Bay Area. The Defense Department created that community
elsewhere. The Japanese government created it in Japan. Nobody ever created it
in Silicon Valley. The whole premise of numeric control (coupling processors
with sensors) remains largely alien to Silicon Valley. There have been attempts at
creating “Silicon Valleys” around the world: Malaysia’s Multimedia Super
Corridor, France's Sophia Antipolis, Germany's Silicon Allee (Berlin) and
Bavaria, Dubai’s Internet City, Bangalore’s eCity, China’s Zhongguancun Science
Park, Russia's Skolkovo (begun in 2010), etc. The closest thing to Silicon
Valley outside the US has probably been Singapore, whose GDP of $182 billion
(2008) is less than half of the Bay Area’s GDP of $427 billion. However,
venture capitalists invested $1,370 per capita in the Bay Area (2006) versus
$180 in Singapore (nonetheless ahead of New York’s $107). Another close second
could be Israel, a country rich with venture capitalists and high-tech
companies; but Israel has been entangled in the perpetual political turmoil of
the Middle East. Ditto for Jordan, a
true miracle of high-tech expansion surrounded by civil wars, revolutions and
counter-revolutions. The only country that can
compete with the USA in terms of mass-scale innovation that has changed the
daily lives of billions of people is Japan. However, Japanese innovation has
mostly come from conglomerates that are a century old. It is hard to find a
Japanese company that emerged thanks to a new technology and became a major
player. The whole phenomenon of venture capitalists and high-tech start-ups has
virtually been inexistent in Japan.
Silicon Valley is improbable outside of the Bay Area. Other regions of the world may come up with their own models (like East Asia did) but replicating Silicon Valley is probably a senseless idea. As Mike Malone (one of the greatest historians of Silicon Valley) has written: "The next Silicon Valley is... Silicon Valley."
Many have written about
the role of East Asian governments in the astronomical growth of their economies.
Little has been written about how much those economies owe to Silicon Valley.
Both the venture capitalists and the startups of Silicon Valley contributed to
creating the very economic boom of East Asia that then they set out to exploit.
Silicon Valley literally engineered the high-tech boom in Taiwan and mainland
China as much as those governments did. Those economies have become not what
they wanted to become but precisely what Silicon Valley needed: highly
efficient futuristic science parks with all the tools to cheaply and quickly
mass produce the sophisticated components needed by Silicon Valley companies.
The same is true for India: the large software parks such as the one in
Bangalore have largely been shaped by the demand of software coming from
Silicon Valley, not by a government-run program for the future of software
technology. Whenever such programs exist, they often embody precisely the goal
to serve the demand coming from the US. The “Golden Projects” of mainland China
of the 1990s, that created the high-tech infrastructure of that country, would
have been pointless without a major customer. That customer was Silicon Valley.
Asians are proud to
point out that in 2009 their continent employs 1.5 million workers in the
computer industry while the US employs only 166,000. That is true. But they
forget to add that most of those 1.5 million jobs were created by Silicon
Valley. Foxconn (or, more properly, Hon Hai Precision
Industry), founded in Taiwan in 1974 by Tai-Ming “Terry” Gou to manufacture plastic and that in 1988
opened a pioneering factory in China’s then experimental city Shenzhen, became
the world’s largest manufacturer of electronics by 2009, with revenues of $62
billion. It dwarfed Apple and Intel, employing 800,000 people (more than the
whole Bay Area). However, its main customers were Apple, Intel, Cisco and
Hewlett-Packard, besides Sony, Microsoft and Motorola. In 2005 Taiwanese
companies produced 80% of all personal digital assistants, 70% of all
notebooks, and 60% of all flat-panel monitors. This, of course, also
translated into an interesting (and somewhat unnerving) social experiment:
Silicon Valley was generating and investing ever larger sums of money, but
creating an ever lower number of jobs. The investment and the profit were based
here, but the jobs were based “there” in Asia. In fact, the Bay Area’s
unemployment rate in 2010 was close to 10%, one of the highest in the entire
world. One could see a future when the low-level workers of the high-tech
industry would start moving out of Silicon Valley towards Asia. The same was
true of the other industries, from energy to biotech.
Nobody in the US government planned Silicon Valley. The president of the USA probably learned of Silicon Valley from a magazine article. The government had no direct role in creating Silicon Valley. The spirit of Silicon Valley was created by an alternative culture, by people who were thinking different, and in particular thinking of how to use technology in unorthodox ways. The San Francisco Bay Area had no advantage over many other places, like Boston, Philadelphia, London and New Jersey. These places had more brains, technology, money and powerful corporations than the Bay Area. Silicon Valley happened in a very unlikely region. What was special in that region was the way people think. It is difficult to reproduce it in other regions. Other regions can learn a few things here and there, but they are unlikely to recreate the same phenomenon.
For more than a century the San Francisco Bay Area has been the home of people who think differently, and who come from all over the world. This area has had all sorts of unorthodox phenomena, from the ham-radio amateurs of a century ago to the "beat" poets of the 1950s, from the hippies of the 1960s to the garage kids of the 1970s who created the personal computer industry, from the artists of the 1980s who played with robots to the software engineers who turned the Internet into a social platform, from the founders of the incubators to the founders of Burning Man. I don't consider all of them "good" role models, but all of them have something in common: they like to think different, and they are not afraid of acting accordingly. Be different, believe in your idea, take the risk, and do it. If you fail, it's ok. If you don't try, it is NOT ok.
Very often (and more realistically) the expression "Silicon Valley" is used to mean "a concentration of high-tech companies". Nothing wrong with it. Japan, Singapore, Taiwan (the region of China where the Internet is open), South Korea (the half of Korea where the Internet is open) have created great high-tech industries that have given us some of the most important inventions, from digital music players to flat screens. They don't have anything that is really like Silicon Valley, but they have their own centers of innovation. Their models are sometimes very different from the Silicon Valley model. So i think that "Silicon Valley" sometimes simply means "high-tech industry". And hopefully every country will have one such region because the future belongs to the high-tech industry. The only thing that all of these regions need to have in common is the very definition of "high tech": high tech is something that becomes low tech very quickly. The personal computer that was considered a miracle of engineering just 20 years ago is today a relic that makes us laugh; ditto for my first smartphone, that was considered trendy in the mid-1990s. Today's tablet will look ridiculous in 5 years. This is high tech: high tech is what becomes low tech in just a few years. Any high-tech region has to be capable of recreating itself nonstop. To me that's what "Silicon Valley" really means around the world: a region where companies evolve and adapt to collectively remain on top of technological progress.
To decide where the next big thing in high tech will come from, i never look at the money or the big companies or at government plans. I look for "cool" places, places where i would like to live and work because i would be surrounded by a spirit of creativity. There are many places in the world where young people are creating hubs of creativity, like Berlin (the Kreuzberg and Friedrichshain districts) and Barcelona (the Gracia district) in Europe, Melbourne (the Fitzroy district) in Australia, and, before Erdogan started censoring the Internet, Istanbul (the Beyoglu district) in the Middle East. These are also the places where young college-educated people from all over the world want to live. Some of these young people will start the next big thing.
As China is rapidly
emerging as an economic world power, its government has spent more than any
other country in creating technology parks. I personally don't believe China
(as it is now) stands any chance of creating its equivalent of Silicon Valley.
I explain why to my Chinese friends by simply pointing to the fact that
thousands of websites are banned in China, including all the most popular ones that you can name.
Here are some of the consequences: 1. There is an enormous amount of know-how
that doesn't percolate through Chinese society (for example, my website has
many resources about Silicon Valley); 2. It is impossible to raise a generation
of creative kids when they can only "consume" what the government
selects and mandates (that is a recipe for raising very dumb citizens); 3. On
top of other reasons, this is a very strong reason why virtually no educated
foreigner dreams of emigrating to China for the rest of their life the way
millions of us foreigners decided to move to California. Three key factors in
the success of Silicon Valley are automatically removed when a government
decides to ban websites at will: know-how, creativity and immigration.
China will not create a vibrant creative society like Silicon Valley for as long as websites like Google, Facebook, Twitter and even Slideshare are banned. There is an infinite amount of knowledge that is not available to the Chinese public, including the college kids who are supposed to drive the innovation of the future. In a sense, the Chinese are not on the Internet: the Internet is the free network that the entire world uses, except for Eritrea, North Korea, Saudi Arabia, Azerbaijan, Vietnam, Iran and mainland China (Source: "2015 list of Most Censored Countries", Committee to Protect Journalists). None of these countries can raise a generation of world-class entrepreneurs to compete with Silicon Valley. As far as the high-tech industry goes, these countries can only create a local economy, mostly based on copying ideas that others have invented. Silicon Valley is a knowledge-driven economy. You cannot create a knowledge-driven economy if you ban just about every website that contains knowledge. In the long run you are much more likely to create a depression. I read and hear a lot about Chinese innovation, but i can't find Chinese innovation in the high-tech industry. Copying someone else's idea is not innovation. The Chinese have always been the best business people in the world. This is not new. What is new is that today they mostly copy foreign inventions. In the old times the Chinese were inventing them and the West was copying them. Think of paper, the printing press, even robots (automata). In the old days China was inventing, and the West was copying. Now think of computers, smartphones, search engines, social media, etc: the West is inventing, and China is copying. I don't see much innovation in China. Chinese companies (and especially very small companies, like the family-run restaurant) are world-class at understanding their market and meeting their customer's needs; and then at running their business. This has not changed since ancient times. Wherever you go in the world, whether in Malaysia or Italy or San Francisco, the Chinese community is famous for its clever and hard-working business spirit. No wonder then that the same spirit enabled Tencent, Baidu and Alibaba to be very successful. Still, i can't rank any Chinese high-tech company among the main innovators in the world.
The question that I get
most often when I present these ideas is: what is the state of Silicon Valley
today? Certainly, not much is left today of the original spirit.
"Hobbyists" have slim chances of starting the next big thing. In the
age of marketing, the entry point for starting a business and going viral is
not negligible: venture capitalists tend to invest in "safe" companies
and in tested management teams. There are thousands of startups, but their
chance of becoming the next giant is very low. The profile of the
average person has always changed. The creative eccentric of the 20th century
has been replaced by a generation of disciplined but unimaginative “nerds” who
would be helpless without a navigation system and a cell phone (or just without
air conditioning). Government intervention
in high-tech has been scaled down (as a percentage of the industry), with the
result that there is less investment in long-term projects, and the public mood
against “big government” leaves few hopes that the trend can be reversed any
time soon. Immigration laws (or,
better, anti-immigration laws), economic downturns, and a chronically weak
dollar have greatly reduced the number of graduate-level immigrants from other
developed countries. The ones who come to study in the USA and would like to
stay have a hard time obtaining a work visa. The time-consuming and humiliating
procedure to obtain a green card discourages even those who do obtain a work
visa. It is impressive how many of the innovators of the Bay Area were not
natives of the Bay Area. Immigration has been a true engine of innovation. At the same time, the
tightly knit community of Silicon Valley has been ruined by the massive
immigration of opportunists who don’t have the eccentric/independent spirit,
and by the outsourcing of jobs to Asia that has disenfranchised the engineer
from her/his company. In turn the two
recessions of the 2000s created a culture of extreme pragmatism in the
industry. The proverbial family-style management pioneered by HP has turned
into a 60-hour workweek with virtually no vacation days and indiscriminate
layoffs whenever needed. Both companies and employees have become opportunists
instead of idealists. Fairchild, HP Labs,
Intel, Xerox PARC, Apple, and so forth had built companies not so much around a
technology as around their human resources. They hired the best, and nurtured
highly creative environments. Today the chances of an engineer being hired by a
company may depend much more on how well her/his resume had been written by
her/his “head hunter” (employment agency) than on the real skills and I.Q. of
the engineer. In fact, any “headhunter” can tell you that the correlation
between a person’s skills and chances of being hired is very low. However, the
correlation between a good-looking resume and chances of being hired is very
high. Such is the way in which the labs of the 21st century are being created
in Silicon Valley. To make matters worse,
in 2010 rumors began to circulate that since 2005 some of the major Silicon
Valley companies (Apple, Google and Intel) had engaged in a dirty scheme of not
hiring each other's employees, a case that eventually ended in court in 2014.
So much for Silicon Valley's vaunted job mobility. Furthermore, it was becoming
common practice for companies to have their employees cede all rights on their
inventions, a practice indirectly expanded by a new patent law (the
"America Invents Act" of 2013) that made it harder for individuals to
apply for a patent. The academic environment
offers mixed news. On one hand, it still acts as an incubator of startups. On
the other hand, each college and university has greatly expanded the activities
for students to the point that it has become a walled city. Students do not
find the time to stick their neck outside the campus. This does not encourage
interaction with other cultural environments. One can argue that such a closed
system is designed to create hyper-specialists and stifle creativity. Meanwhile, the
infrastructure of Silicon Valley, and of the USA in general, risks falling
behind the ones in the most advanced European countries of Asia and Europe.
Gone are the days when it was Asians and Europeans who would marvel at the
transportation, the technology, and the gadgets of Silicon Valley. It is now
the other way around. Silicon Valley does not have anything that even remotely
resembles the futuristic public transportation of Far Eastern metropolises (the
magnetic levitation trains, the multi-layered monorails, the bullet trains).
Its households have to live with one of the slowest and most expensive
"high-speed" Internet services in the world (in 2012 South Korea
connected every single home in the country at one gigabit per second, which was
about 85 times the average speed provided to Silicon Valley homes in 2011 by
the number one Internet provider, whose marketing campaing labeled it as
"blazing speed"). Cellular phone coverage is poor everywhere and
non-existent just a few kilometers outside urban areas. US tourists abroad
marvel at what the Japanese and the Germans can do with their phones. You can
pay gasoline with your mobile phone in Madagascar, but not in Palo Alto. There are other fields
in which the Bay Area suffers from national diseases. Incredibly stupid
immigration laws are keeping away the best brains of the world and sending away
the ones who manage to graduate in the USA. And this happens at a time when
countries from Canada to Chile have programs in place to attract foreign
brains. At the same time, a growing wealth gap has created an educational
system that disproportionally favors the children of the rich: if a student graduates
from Stanford, most likely s/he is from a rich family, not necessarily a
world-class student. Unlike the other
high-tech regions of the world, the (boring, nondescript) urban landscape of
Silicon Valley looks like the epitome of no creativity, no originality, no
personality, no style. It is difficult to find another region and time in
history that witnessed an extraordinary economic boom without producing a
single building worthy of becoming a historical monument. That fact probably goes
hand in hand with another blatant fact: the high-tech industry of the Bay Area
has produced no Nobel Prize, unlike, say, the Bell Labs, another high-tech
power-house. There is another
dimension in which Silicon Valley has changed significantly. Until the 2000s,
Silicon Valley had never witnessed a case in which the leaders of a
technological/business revolution where all based in Silicon Valley itself.
Intel was dominant in microprocessors, but its competitors (Motorola, the
Japanese) were located outside California. HP was a major personal-computer
maker but its competitors were located outside California (IBM, Compaq, Dell,
the Japanese and Taiwanese). Apple and Netscape were briefly dominant in their
sectors (personal computers and browsers) but they were quickly defeated by the
Microsoft world. Oracle faced competition from IBM (based on the East Coast) in
databases and from SAP (based in Germany) in ERP. The 2000s, instead, have
witnessed an increasing concentration of power in Silicon Valley, as the
companies vying for supremacy have become Google, Apple, Facebook, and Oracle.
Google is becoming the monopolist of web search. Apple is becoming the
reference point for hand-held communication devices. Oracle is becoming the
behemoth of business software. Facebook towers over anyone else in social media
(outside of China). Each of them is trying to impose not only its products but
also its view of the world. Each indirectly assumes that their business models
are not compatible: the others have to die. It is the first time in the history
of Silicon Valley that the local giants are engaged in such a deadly struggle.
This constitutes a moral rupture in the traditional “camaraderie” of Silicon
Valley. The 2010s were also the
first time ever that Silicon Valley was not about "being small" but
being big: Intel (the number-one semiconductor company), Oracle (number one in
ERP), Apple (most valuable company in the world), Google (by far number one in
web search), Facebook (by far number one in social networking), Cisco (number one
in routers) and HP (number one in personal computers) were large multinational
corporations, the kind that did not exist in Silicon Valley in the old days.
Silicon Valley was originally about "being small". As Silicon Valley
becomes a place for big corporations, the attitude towards risk-taking might
change too. The whole spirit of innovation has clearly changed. More and more people move here to find a
safe job with good benefits, not to challenge the status quo. In a sense, computing
technology was hijacked twice here. The first time the technology invented by
corporations and governments (from the transistor to the Internet) was hijacked
by independents who turned it into a global grass-roots movement with the
potential to dramatically change human society. The second time the technology
was hijacked by corporations and government that turned it into an advertising
and surveillance medium. Having spent a month in
Dubai, this author started realizing how similar Silicon Valley has become to
that city-state. Dubai is a very efficient society neatly divided in three
classes: a very small group of very rich people (in this case, the natives,
starting with the sheik’s family), a very small group of highly-skilled and
hard-working people which is responsible for running the business (mostly
Westerners who spend one or two years there), and finally a large population of
quasi-slaves (mostly from Islamic Asia) that perform humble tasks with very
little knowledge of the bigger scheme of things. Silicon Valley has basically
produced a similar three-tier society: a small group of financiers, a small
intelligentsia that is responsible for inventing the business, and then a large
population of quasi-slaves with regular, uneventful lives who simply implement
the business without knowing much of the bigger scheme of things. In concluding, I believe
not much is left of what made Silicon Valley what it is now. Silicon Valley has
become a much more conventional and crowded metropolitan area. It actually
“looks” much less “modern” than other metropolitan areas. Its vast expanse of
dull low-rise buildings is hardly a match for the futuristic skyscrapers of
Shiodome (Tokyo), Pudong (Shanghai), Zayed Road (Dubai), or just La Defense
(Paris). However, the exuberant
creativity boom of the previous decades has left a durable legacy: a culture of
risk-taking coupled with a culture of early adoption of new inventions. And it
is more than a culture: it is a whole infrastructure designed to promote,
assist and reward risk-takers in new technologies. That infrastructure consists
not only of laboratories and plants, but also of corporate lawyers, marketing
agencies, employment agencies and, of course, investors. After all, the culture
of “inventing” was never all that strong in the Bay Area, whereas the culture
of turning an invention into a success story has always been its specialty; and
it may even be stronger than ever. The original spirit of
Silicon Valley survives in one notable aspect. Nothing motivates people more
than telling them that "it can't be done". Tell someone that it can't
be done and the following day there will be a new startup doing just that. It has in fact become
easier than ever to start a company. The entry point is getting lower and
lower. It is inevitable that sooner or later Silicon Valley will produce the
Mozart of the Web, the child prodigy who will create a successful website (and
therefore business) at age 8 or 10. Silicon Valley is the
engine of a world in which people are plugged into the Web because of a
smartphone, search for information because of Google, socialize on the Web
because of Facebook, shop on the Web because of eBay and pay on the Web because
of PayPal. Soon that world will also offer biotech tools for “human life
extension” and greentech devices for ubiquitous low-cost energy. Silicon Valley is not
booming anymore: it has become the very process of booming. Silicon Valley was
an alternate universe. It is now gobbling up the rest of the universe. Finally, a word about a
curious historical fact. In the old days the Bay Area was famous for crazy
artists and even crazier young people, best represented by the beat poets of
the 1950s and the hippies of the 1960s. The Bay Area, since the times of the
Gold Rush, was also a unique ethnic mix. The Bay Area also pioneered the gay
and women liberation movements. However, the young people who went on to change
the world with their companies and products were almost all "nerdy"
male WASPs: it almost feels like the sociopolitical revolution started by the
long-haired thrift-clothed multi-ethnic working-class sexually-promiscuous
rebels of Berkeley and San Francisco was hijacked by the short-haired
well-dressed WASP upper-class straight male engineers of suburban Silicon
Valley. The tangible legacy of the quasi-communist deeply-spiritual rebels was
a work environment that was much more casual/relaxed (moccasin slippers,
colorful t-shirts and khaki pants instead of suits, ties and white shirts) and
less bureaucratic/feudal than on the East Coast; but the young people working
and succeeding in that environment were coming from a wildly different
ideological perspective, very much in favor of the dominant capitalist,
materialistic, mass-consumption, white, bourgeois society that the rebels had
antagonized; and the worst affront was that the hijackers were funded by the
military establishment (whereas the rebels had been waving and wearing the
peace sign). Silicon Valley was and still is, first and foremost, a
contradiction in terms. |
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